There is such thing as too busy
This nature hotel in Pennsylvania was practically invisible online.
Under 1,000 website visitors a month, a couple thousand Instagram followers, and about $90K in revenue for the year.
Not exactly the kind of numbers that make you want to do a happy dance.
Nobody was booking direct. Here's why:
It was near a remote town. Somewhere people weren't looking to getaway. So no one was searching for it.
Yet, the property was exactly the kind of place that makes people stop scrolling and stare. But if nobody sees it, none of that matters.
That's why we needed to use social media as our main marketing channel.
With that, our work began.
Month one was slow. We had to spend that time blasting the internet with photos and videos of this place. A handful of direct bookings trickled in, maybe three or four. Not exactly fireworks.
Month two, those numbers doubled.
Month three, momentum started building like a snowball rolling downhill.
By the end of ten months, the property had crossed $150K in bookings and grown to over 18,000 Instagram followers.
Wanna know something crazy?
At the time of this writing, we've actually paused work with them because they got too busy.
They figured winter would slow things down since it was offseason. It did not. Demand stayed steady and they were slammed.
What made all of this happen was not some complicated marketing wizardry.
No secret underground formula that only three people in the world know about.
The strategy was genuinely simple.
Show the property on social media using great content
Run ads so more people could see it
That is it.
I can't believe the ad spend was only $1,500 a month. It sounds so low.
The property sold itself. We just needed to tell more people about it.
That is the thing most unique stay owners miss. Your place does not have a booking problem. It has a visibility problem. The right people have not found you yet.
So you have to find them. That's exactly what we did here.
If a busy calendar is something that would get you to do a happy dance, here's how we can help:
1) $100K Stay — Learn how to make $100K for your Airbnb or hotel from social media in 90 days.
This hybrid-live training program is everything you need to get your own guests from the internet. Even if you have zero audience, experience, or marketing skills.
2) Lodge Social — Our marketing team will help you get more guests to like, share and book. Work with me and my team here →
I'm rooting for your bookings to get out of hand.