How we charged more per night
A single 5-bedroom home. One roof. 52 weeks on the calendar.
That is it.
No backup units, no overflow inventory, no second chances for guests if a peak week slips by.
That is exactly the situation we walked into with this mid-coast Maine property back in December of 2024.
When we started, the place had a solid social media following but basically zero website traffic and not a single direct booking to show for it.
They were living and dying by whatever Airbnb decided to send their way.
And while Airbnb is fine, relying on it alone is like only fishing from one spot in the whole ocean.
Plus, playing the Airbnb game sometimes means pricing is a race to the bottom.
The mission was clear.
Get this property in front of so many people that bookings started feeling scarce.
When people feel like they might miss out, they stop dragging their feet and they book.
Simple as that.
Within the first 60 days we had generated $23,307.58 in direct bookings. That number was zero before we showed up.
From there things kept rolling.
Summer got mostly booked up in the spring.
Fall filled in over the summer.
By September there was almost nothing left to sell except for stick season.
Bookings were splitting almost evenly between Airbnb and direct, which meant this owner was keeping way more of their money instead of handing fees over to a third party platform.
Oh, and they started charging more per night too. Especially in the summer. Because when demand goes up, so does your rate.
Fast forward to now:
12,000 Instagram followers
Featured in Conde Nast
6,000+ website visitors every single month
More than $100,000 in revenue
They also just bought a second property.
That is what happens when an amazing stay meets the right marketing.
If charging more per night is something that would get you to do a happy dance, here's how we can help:
1) $100K Stay — Learn how to make $100K for your Airbnb or hotel from social media in 90 days.
This hybrid-live training program is everything you need to get your own guests from the internet. Even if you have zero audience, experience, or marketing skills.
Book a call to join the next one →
2) Lodge Social — Our marketing team will help you get more guests to like, share and book. Work with me and my team here →
I'm rooting for you.