We booked the spring in January

A two-bedroom cottage near Puget Sound.

• No website.

• No Instagram.

• No email list.

Just an Airbnb listing sitting quietly while the world scrolled past it.

In the summer of 2025, the client dropped serious money on a sauna, cold plunge, hot tub, and red light therapy.

Overnight, this little cottage near the water became something different. It became a wellness retreat.

And with that shift came a big question: how do you charge more per night when nobody knows you exist?

That is where things get interesting. Then we got brought in and our work began.

The first three weeks were all groundwork. Building a website, setting up social channels, getting a video team on location to capture content worth showing people.

You know, the stuff we need to do our job. Then the ads started.

Boy, I gotta tell ya. It started off slow.

45 days of near silence. No bookings. No DMs.

Just crickets doing their thing.

I wasn't panicking yet. We've had a slow start before. But 45 days was a long time.

On day 45, the first direct booking came through. Not Airbnb.

• Direct.

• Theirs.

• A real win.

Champagne got popped and everything.

A couple days later, booking number two landed. Then the momentum started to build like a snowball rolling downhill.

Fast forward to now, writing this in February, and most weekends through April are already booked.

Followers are climbing into the thousands.

And here is the number that makes it all click: with just 2,786 dollars in ad spend, this cottage generated 7,107 dollars in direct booking revenue.

That is a 2.55 return on ad spend.

How many times would you swap one dollar for two dollars and fifty-five cents?

All the times.

The coolest part is that bookings are now predictable. We're charge more per night than last year and people are still booking.

And we're just getting started.

If charging more per night while building a niche audience of people who love you is something that would make you pop champagne and do a happy dance, here's how we can help:

1) $100K Stay — Learn how to make $100K for your Airbnb or hotel from social media in 90 days.

This hybrid-live training program is everything you need to get your own guests from the internet. Even if you have zero audience, experience, or marketing skills.

Book a call to join the next one →

2) Lodge Social — Our marketing team will help you get more guests to like, share and book. Work with me and my team here →

I'm rooting for you.