We’re always working on new ways to get eyeballs.

Selfishly, we want to be the best at turning attention into money from social media for airbnbs and hotels.

Step 1: Client works with Lodge Social.

Step 2: We make the client known to everyone and their mother.

In the next 5 years, human interaction is going to make a comeback. I know, crazy thing to read.

In the context of marketing, this means people are going to start digitally buying less from brands and more from people.

Remember Flo from the Progressive commercials? I wanna buy from her. Not the brand.

There are two types of ways people buy from a brand:

1. They are looking for a thing (vacation) and buy from the brand with the best perceived experience (you). This way of buying is what we’ve mastered now.

2. They fall “in love” with a humans story, persona or character. Then, whatever the human does or recommends, the follower does the same. This is what we’re trying to achieve.

Here’s what I’m getting at:

The folks inside Lodge Social are going to become influencers (me included).

Then, we’re going to create a “Lodge Social Certified” network of creators who can work alongside us.

Let me give you some timelines:

2025: The Lodge Social team will collectively build an audience of 30,000 between all members of the team promoting our stories and clients (you) of the Insider Influencer Program.

2026: We will expand to a network of 25 Lodge Social Certified creators that span nationwide. Collectively, the network should add up to an audience of over 1,000,000 people.